"I've quickly 'batted' out ads that have collectively earned tens of millions of dollars in hyper-competitive niches, and against more talented copywriters, using my near 100% fail-proof 'Copy Slacker' method.
"Now you can, too — in just a short 4-hour training so simple you can learn it in one sitting today, and be using it to make more money from your ads as early as tomorrow!"
If you want to double (even triple) the money you make from your sales letters… while cutting your writing time in half and eliminating all the stress, frustration, and overwhelm you feel writing copy now, then this letter will show you how.
Here's the story:
My name is Ben Settle and, about 14 years ago I was a broke, desperate copywriter in so much debt I was almost bankrupt. I barely got paid anything for writing copy. And even when I did get work, I'd stare at a blank screen for days wondering what to say, or how to begin. I'd then spend several weeks raiding my copywriting books and swipe file for inspiration… only to end up more overwhelmed, more confused, and more crippled with "analysis paralysis."
But you know what the worst part was?
After all that time obsessing and stressing over my copy…
My Ads Would Barely Convert
Or Make ZERO Sales At All!
I was a complete failure at copywriting.
And, things got so dire, I couldn't even pay the rent or car payment anymore.
Then, call it luck, fate, or even "divine intervention" if you want… but I got a call from an Internet marketer who had read a bunch of my copywriting articles (I was one of those hacks who taught copywriting, but didn't do it successfully myself). And, he offered me a chance to write an ad for a high ticket (and unproven) product where he would pay me 50% of the sales if the letter worked, and nothing if it didn't.
Long story short:
Since I needed money quickly and didn't have time to spend weeks and months writing the copy, I decided to do a little "experiment" to write the ad faster than usual.
It was, in many ways, the opposite of what a lot of gurus were teaching.
And, I didn't really think it'd work.
But, I figured I had nothing to lose (my ads sucked anyway) and tried it. So with only a few days to spare… I quickly created the ad using my experimental method for researching and writing copy fast. The ad was far from perfect. But, (as the client said) it was "good enough" to run, and we mailed it.
That One Just "Good Enough" Sales Letter
Paid Me More Than Enough Money
To Pay Off My Car And Other Overdue Debts In One Shot!
But that's not all:
The sales we made off that sloppily-written ad were so big, the client and I attracted joint venture partners from the US, UK, Australia, and other countries who wanted to use that ad to sell our product to their lists, too.
And I had to wonder:
Was I really on to something with this way of writing ads that let me bypass weeks (and even months) of work, stress, and tediously obsessing over my copy? Or, was this just some kind of "one hit wonder" that only worked for that particular product and list? So I immediately tested this new formula on some other copywriting gigs.
And guess what?
Not only did I knock that copy out in record time, too, but…
These Other Sales Letters
Made Even More Money!
After that it was like the floodgates opened.
Writing ads became unbelievably fast & easy with sales pouring in.
My method gave me so much free time, colleagues called me a "slacker."
And, clients started seeking me out to write their ads. (Instead of me seeking them out.) In many cases, they didn't even want to see my portfolio. They'd either bought something from one of my ads and wanted to hire me because they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or they had seen a demonstration of how I worked (like the world leader in self defense training Captain Chris Pizzo did). Or they simply saw how I applied this new way of writing copy to other peoples' ads (like the "founding father" of Internet marketing as we know it Ken McCarthy did).
Anyway, my "slacker friendly" method is based on two things:
Specifically, doing research based on how certain law enforcement agencies "profile" and get inside the heads and psychology of serial killers, terrorists, and other criminal masterminds.
I figured if it works for getting to "know" the bad guys, I could use that same methodology to get inside the heads of my customers so I would know exactly what they're thinking, what they want to buy, and what to SAY to sell them. Fact is, when you know "what" to say, it doesn't matter all that much "how" you say it. Quickly written ads that are just "good enough" (or even downright sloppy) can make you a ton of sales and beat better copywriters (who spend a lot more time writing their copy than you) if you have the right research. And what I did was, I figured out how to get this research fast and use it to write my ads even faster.
What I mean by that is this:
I decided to throw out all the complicated 50+ point copywriting checklists, formulas, and templates all the gurus were pushing. I had no doubt those things worked for them. But all that "noise" just made things more overwhelming for me, and made the whole copywriting process take way too long. So instead, I "reverse engineered" exactly how a few of the world's top copywriters structure their ads (that none of them seem to teach, for some reason) and broke it down into 5 easy steps even a frustrated and overwhelmed newbie like me could follow.
A ridiculously simple way to write copy fast — that also makes lots of sales.
In fact, some people I have shown it to…
Have Accused My Copywriting Method
Of Being "Too Simple"!
Is that true?
I don't know, maybe.
What I do know is, my sales letters using this method have collectively made tens of millions of dollars in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the biggest book of “Who’s Who” Internet marketing guru clients on the web) because I make it look so fast and simple.
Here are a few examples of what I've done with this "slacker" copy method:
Anyway, here's what all this means for you:
I've never before revealed exactly how I do this in detail. The way I see it, there's more money in keeping secrets than sharing them. And, I simply haven't been motivated to teach it. That is, until people recently started pestering my former copywriting apprentice to teach my method after she used it to go from raw copywriting newbie (who'd never even read a copywriting book in her life)… to charging $5k to $10k per sales letter in just a matter of a few months.
So I've decided to offer it (for a limited time) in a short course called:
No, it won't make you an "A-list" copywriter.
(Even though I've gotten testimonials from various A-list copywriters.)
Or even a so-called "world class" copywriter.
And, while I call it "slacker-friendly", that doesn't mean you can be lazy. It still takes hard work and some time. It just doesn't take nearly as much work and time as other systems.
Even so, I believe it can help anyone (both raw newbies and seasoned pros alike) jack up your response… cut your writing time in half… and virtually eliminate all the nagging frustration, stress, and confusion you feel when writing your ads now.
However, this product is very expensive.
And, it does NOT come with a money-back guarantee.
If that gives you acid reflux, then I suggest buying a more "conventional" and/or cheaper copywriting product, book, or course, instead.
(There are certainly plenty to choose from.)
Otherwise, to help you decide, here's a "sneak preview" of what's inside:
Why You Should
Treat Your Market
Like Evil Criminal Scumbags!
Let's take a break to "riff" on this a moment.
If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and techniques.
But, they are asking the wrong questions.
That's like asking an FBI agent what's more important — being able to shoot a criminal in the eye from 200 feet away… or knowing how to profile a criminal so they know where that criminal will be, what their next move is, how they think, and the best way to catch them.
I'm not saying to call your customers criminals. But, if you know how to "profile" your customers like lawmen do… so you know everything about your customers psychologically, emotionally, and even physically…
You'll Make Lots Of Sales
Regardless Of How Good
Your "Writing" Is!
You'll know exactly what they want.
Exactly what to say to them.
And, exactly how to deliver your message in the most "sales friendly" way.
Anyway, that's one of the things Copy Slacker shows you: How to "profile" your market like this so you know more about them than their own mothers.
Plus, I'll also show you these other little-known research tips:
How to get Nielsen (the big TV audience research company) to do market research for your sales letters… A "tried and true" way of knowing when you've done enough market research… A market research "cheat sheet" (I give to consulting clients who pay me $15,000 a pop) that'll tell you exactly what words to use in your ads to make the maximum amount of sales… The "circling the desk" research trick (used by a copywriter who specializes in writing high ticket products) that lets you do market research twice as fast as it normally takes…
But we're just getting warmed up.
Here are some more of the invaluable tips inside Copy Slacker:
Perfect For People
Who Struggle With Copywriting
And Are In A Hurry!
Speaking of headlines:
Once upon a time, I wrote a "sleepy" looking headline that nobody (including the client) thought would work. But not only did it win, the client used it as his space advertising all over the Internet — including on big news sites (that cost a fortune to advertise on). He simply used the headline verbatim (tweaking maybe a word or two at most) along with an image and a "click here" call to action.
That ad ran for several years. And, it made the client a lot of money (and they were already a $30 million per year business).
Anyway, you can see this headline and know exactly what made it "tick" inside Copy Slacker, where I break it down and show you how to apply the psychology of it to any of your headlines.
Plus, you'll also learn these headline secrets:
Word-for-word the single best kind of headline to use (proven in over a billion dollars worth of testing)… How to "sex up" a boring headline with just a few extra words… The best kind of headline to use if you're not sure what to write… A simple "twist" to add more pop to your headlines used by billion dollar merchandising companies… A secret way discovered by professional neurologists for making your headlines literally impossible to ignore… When you don't even need a headline in your ads (two of history's most mailed letters didn't have headlines)… A secret (and free) stash of headlines written by the world's top copywriters you can study, model, and tweak for your copy at will… and more.
But hang on, we're still not done.
Here are even more copywriting secrets patiently waiting for you inside:
Write Stories That Are So Persuasive
They Can Sell Your Products
Even When You're Not Pitching Anything!
The 1986 movie "Top Gun" (about a Naval pilot training at the "Top Gun" fighter pilot school) was, in many ways, one of history's most profitable "sales letters."
And there are two reasons why:
First… after the movie hit the screens, Ray-Ban Aviator sunglasses (the kind Tom Cruise's character "Maverick" wore) jumped 30%. And secondly… Air Force and Navy recruitment shot through the roof. Frankly, that movie was so good at "selling" the public on joining the Navy, recruitment booths were set up inside theaters it played in!
Hence, the selling POWER of stories.
After all, there was nothing in the movie telling you to go buy Maverick's brand of sunglasses or to join The Navy. Yet, the story helped "sell" great hordes of people on buying both those things.
And guess what?
Copy Slacker shows you 7 ways to write persuasive stories that have been used to generate (literally) billions of dollars in sales in every imaginable market for every kind of product that's ever existed. In fact, the story-telling methods I use are so powerful (and simple), I was flown in and paid a big fee to teach this to Agora Financial's copywriters and editorial team.
Let's keep moving.
Here's what else you'll find inside Copy Slacker:
Makes It Hard For Them To Sleep At Night
Until They Buy From You!
Another true story:
Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he wrote an ad for one of their products and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a YEAR afterwards to buy the product.
What was the bullet?
There have been expensive (very expensive) products sold to people who didn't even know those products existed 5-minutes earlier because of a single bullet buried in an ad that created an itch that just had to be scratched.
And you know what?
I've gotten testimonials about my bullets from everyone from one of the Internet's earliest affiliate marketing "pioneers"… to one of the world leaders in the direct marketing/biz opp industry… to the "founding father" of Internet marketing… to countless others who've confessed my bullets alone forced them to buy from my ads.
And you know what else?
Copy Slacker shows you ALL my best bullet tricks, such as:
Where to put your two best bullet points for maximum sales… The "loop effect" bullet point secret that one prominent copywriter once told me put him in a "trance"… How to write bullets that keep people mentally "off balance" and unable to stop reading (even if they want to)… A secret way of using an ordinary home telephone to write bullets dripping with sell… and more
But hang on — that's still not all.
We've got even more copywriting tips found inside, including:
How to use an ordinary copyright notice to instantly banish "writers block"… A quick and accurate way to know with near certainty if your copy will be a hit without running a single test… The best part of an ad (not the headline) to split test right away… The exact best place to address objections in your sales letters… How adding just 1-2 short lines of copy to your sales letter's first page can make it instantly more persuasive… The trick to making your ads pull more sales by telling people NOT to buy… and much, much more.
Anyway, I could go on and on, but here is the deal:
Copy Slacker is a 4.5 hour long "crash course" (you can learn in one sitting, if you choose) taught via video and MP3 audio. It comes in a small "bare bones" (nothing pretty or fancy, in fact it's butt ugly) package -- consisting of a few DVD's and a thumb drive with all the files on it for easy loading on to any computer or device. The information is designed to be consumed (and implemented) fast, and can be applied to any kind of sales letters you write — online ads, offline ads, video ads, and even Kindle ads.
It costs a flat $595 (I pay your shipping worldwide) and, again…
There Are No Refunds,
And All Sales Are Final!
Don't whine to us if you need a guarantee, simply don't buy it.
Otherwise, here's how to order it today (while it's still even on the market):
Click this link to get your hands on Copy Slacker today:
(NOTE: There are no refunds and all sales are final)
"The Copy Slacker"
P.S. "Fast Response" Bonus:
If you order today, I'll give you an additional 4+hours of advanced video & audio training that consists of line-by-line analysis of some of my highest converting sales letters. That way, you can see my Copy Slacker methodology "in action." I break down every word, every bullet point, every story, every headline, every psychological insight into the market each ad sells to, and show you how to think, work, and strategize when writing sales letters.
Here's a little taste of what's inside these bonus videos:
These bonus sales letter analysis trainings could easily be sold on their own for $500.
But, it's free if you get my Copy Slacker system today:
(NOTE: There are no refunds and all sales are final)
Ben has written sales letters for us that have resulted in millions of dollars for us. And probably tens of millions of dollars in ongoing and repeat sales.
He's also been one of the most liked and well received speakers and presenters at our No Excuses Summit as well as in the community over here at Elite Marketing Pro.
Every time we need help with copy or finding or hiring copywriters we've always turned to Ben because we know his community of people are the best trained people. Not only can Ben write copy and get results for what he does, he teaches other people how to do the same. In fact our full time copywriter on staff has come from Ben Settle.
CEO/Founder of Elite Marketing Pro
Partnered up with Ben on a project in the golf niche. After reading the ad he wrote I knew it was GOOD, but had no clue how GOOD it really was. The results, to ice cold golfers who'd never heard of the program… BUYERS for less than $6/each ($5.85 each to be exact).
I've been running traffic and testing 100s of offers for several years and have NEVER seen anything like it. Learn all you can from Ben and even if all you ever do is get to be one-tenth as good as him, you'll make yourself a boatload of loot.
Pay-Per-View Ad Marketer
Ben Settle is a SUPERB copywriter and a great educator on the subject. I've been a big admirer of Ben's writing for a long time, and he's the only copywriter I've ever hired and been satisfied with.
of Internet marketing
Creator of the prestigious
Of all the people I follow there's so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.
Former Executive VP of Boardroom Inc.
Named Marketer of the Year by Target Marketing magazine
Ben works harder than any other copywriter I know. And paying him tens of thousands of dollars in commissions for the ads he's written for me has been one of the greatest investments of my life. Because for every dollar I pay him, I get two, three and even four back.
Internet Talk Show Host
Ben understands buyer psychology better than ANYONE I have ever worked with. He not only can craft amazing sales copy… he can craft copious amounts of it seemingly at ease. It calls to mind the way Mozart supposedly wrote symphonies… it just seems to flow out of him. Wow.
(Ranked one of the
"Top 500 Home Business
Entrepreneurs In The World")
Ben is a tremendously talented young copywriter and marketing consultant.
Freelance copywriter with multi-million
dollar controls for all the best and biggest
mailing houses in the world
I have long enjoyed your website. Keep up your great work, Ben!
Universally acknowledged as
the world's greatest living copywriter)
I start my day with reading from the Holy Bible and Ben Settle's email, not necessarily in that order.
"A List" direct mail copywriter
whose clients have included
Rodale, Boardroom, Reader's Digest,
Men's Health, Newsweek,
Prevention Health Magazine,
the ASCPA and, even, The Limbaugh Letter
I've been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I've been trying to teach marketers and copywriters for 30 years. Keep up the good work!
aka Michael Masterson
Co-founder of AWAI
The World's Greatest Copywriting Coach
I've read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.
Founder of CopyBlogger
Ben Settle's sales letters are so powerful they make some people hate him with a passion… and others love him to pieces. But whether they hate him or love him… they simply CAN'T stop reading. THAT is how powerful Ben's copy is. He's THE dude to study if you want to write powerful copy that makes a bunch of money."
—Doberman Dan Gallapoo
World Class Copywriter
For Agora Financial & Other
Prestigious Direct Marketing Companies
Ben's the only copywriter I know who sells without looking like he's 'copywriting'. When he starts typing in, sales roll out. When i'm about to start a new promotion, he's the only one whose opinion matters to me. I've seen him convert cold traffic to sales at a rate of 40% (he didn't know his rate until i measured it!) Even his students are inevitably some of the best copywriters I've hired.
Google AdWords & Traffic Specialist
"My copywriting skills aren't bad… (They produce a 7-figure income for me), so I know what to look for in a copywriter. And the moment I started reading your work, I was completely mesmerized by it and knew I had to hire you. (In fact, one of your letters was so good I ended up whipping my wallet out to buy the $700 product you were selling!) Since he wrote the new sales letter for our best-selling 'Magnetic Sponsoring' manual, we're selling more than ever. You're definitely #1 on my list of copywriters."
World Renown Entrepreneur,
Investor, Author, And Freedom Fighter
With Over 420,000 Students worldwide
You write some of the greatest bullets I've ever seen. I WAS FORCED TO BUY – I couldn't help it…
"Blue Jeans Millionaire"
Direct Marketing Industry Leader,
Entrepreneur, Author, And Podcaster
Ben, you ARE good. The copy you did for me makes me wanna buy my own product! And the bullets literally have me wondering what my own techniques are. Thanks for doing the sales letter, you're an amazing copywriter and individual.
Early Affiliate Marketing Pioneer
(Disclosure: The copy I wrote for Ewen didn't convert well — one of the few times my system hasn't worked, as there was no market demand for the product.
If you have a product nobody wants even "world class" copy will help…)
Hey Ben, every time I read your copy, I get jealous. That's how good it is.
The Internet's "Most Referred"
Direct Response Copywriter
with Over 150+ clients,
including major financial publishers
like Agora Financial, Lombardi Publishing,
Dent Research, and Contrarian Profits.
Also a John Carlton's
Simple Writing System
Hi Ben, I enjoy your material. Lot's of great content, interesting hooks drawing the reader in, good stuff.
Highly Sought After
Direct Response Copywriter,
Consultant, And Info-Marketer
I've enjoyed reading your material for many years and admire your "in the trenches", smooth, flowing style.
World Class Direct Response Copywriter
Ben, I spent 31 years as a reporter and bureau chief at The Wall Street Journal and now handle writing/editing for corporate clients at a major PR firm. I really enjoy your insights and interviews. And I'm glad I found your blog.
Former Bureau Chief
At The Wall Street Journal
I have several of Ben's products and I have to say, hands-down, he provides better, more relevant, and more up to date copywriting and marketing content than anyone else out there…and his products are a real value when you compare them to those high-priced "guru-type" courses. Ben has helped me create significant sales increases for my copywriting clients. I'm sure they'll do the same for you.
Direct Response Copywriter
Of all the top-notch copywriters, you are one of the most ethical and generous. In fact, you have TOO MUCH CONTENT. I can't keep up with a tenth of it anymore, and find myself gathering gems on your site instead of working on my clients' copywriting projects."
—Dr. Jack Booman
Ben writes some of the most compelling sales copy I've ever read. In our mastermind group we often exchange sales letters and critique each other. Every time Ben asks for a critique I stop what I'm doing and read his letter on the edge of my seat. He is an excellent copywriter who has taken the art of persuasion to a whole new level.
—John "Angel" Anghelache
Direct Response Copywriter
Whose Ads Have Generated
Over $55 Million In Sales
I am in awe of your brilliance sometimes (well always actually). You're one of the rare few who I ENJOY forking out money to each month. Sometimes it shits me how good you are, haha
One of Australia's highest paid & in-demand
copywriter/marketing & conversion strategists,
best selling author, speaker, coach,
and mentor to thousands
There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he's so good… he kinda pisses me off. But don't tell him I said that. ;-)"
Direct Response Copywriter
With The Biggest Book Of
"Who's Who" Clients In
The Internet Marketing Niche
Writing copy for my own projects is tough. Sometimes I'm so close to the forest I can't see the trees! That's where Ben comes in. This year, he critiqued a project of mine. It was already making money, but I knew it wasn't all it could be. Ben cut through the fog and gave me some killer ideas to implement. Bottom line is, Ben's critiques are worth 5 times the price (conservatively.) If your copy is not pulling as many sales as you'd hoped… hire him now!
—"Million Dollar Mike" Morgan
Direct Response Copywriter
For Agora Financial
Ben's copy always pisses me off. It's that damn good and it makes me smack my forehead every single time and say "Why didn't I think of that?!"
Full-Service Advertising Agency Owner
Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.
Home Business Industry's
#1 Leader In Lead Generation
Ben wrote one of the highest performing sales letter in our space of all times. You will not find a better person for doing this type of work. If I'm going to have anyone come on stage and talk about copy, it's got to be Ben Settle.
And The MLM Industry's
#1 Lead Generation
And Phone Recruiting Expert
I used Ben's methods to go from being completely new to copywriting (I'd never even read a copywriting book in my life!) to charging $5k to $10k per sales letter, and now owning a successful copywriting agency with clients around the globe.
Ben Settle's former copywriting apprentice
Advertising agency owner
The only copywriter I endorse (no affiliate) is @BenSettle
Bestselling author and host of the most successful mindset podcast on iTunes
"Under Ben's tutelage and guidance monthly — plus badgering the shit out of him to coach me for 3 months – I created a business, from scratch, that was generating me $40k/month. And the great thing? I was merely 'copy-editing' at that point, I had a team of fruitcakes who worked for me and cranked out the. Was probably doing about 2-3 hours work a day…not bad eh?"
World Traveling Copywriter
Copywriting Agency Owner